34 boulevard Saint-Germain – 5th arrondissement, Paris
Bohemian Paris, the capital of beauty
« Welcoming the dawn at the Orphéon »
In this vibrant district, the Diptyque boutique stood shoulder to shoulder with L’Orphéon, which in the Fifties was a lively Parisian nightclub. Separated then but united today, its two bluish mirrored columns have been conserved, a reminder of a time when students, painters, actors and writers would meet in the same venue.
34 BOULEVARD SAINT GERMAIN – THE ESSENCE OF THE DIPTYQUE ART OF LIVING
“Marchands de rien”: A concept store before its time
It is a new kind of trade: purveyor of trifles. Introducing a newcomer to the fairytale kingdom for grown-ups: Diptyque.
Le Guide de Paris, Henri Gault and Christian Millau, 1964