DRAW ME A TREE
C at the top of the pyramid. Followed by the Y and the P, on the second line. Finally, the R, the E, and the S. In six letters, the cone shape of a stylized tree appears. The text and the image fit together and make sense! The label of the cypres scented candle is a visual poem. A nod to the poet Guillaume Apollinaire, inventor of the calligram.
THE DIPTYQUE ALPHABET
Helvetica, Arial or… diptyque? By hand, with India ink, Desmond created a plethoric alphabet. A typography with different Bs, As and Vs for each Eau de Toilette. Where the Es sprout tiny branches, the Os spread thick and round, the consonants swirl and the vowels tremble randomly. This makes more than 80 letters and thousands of possible combinations to describe a fragrance with words.