Desmond Knox-Leet spearheaded the merry upheaval of the letters on the label. Her Majesty’s subject helped decode the enemy’s messages during the Second World War and his knack for encrypted messages and enigmas never wore off. For diptyque, he invented these joyful letters that the eye figures out with delight.
DRAW ME A TREE
C at the top of the pyramid. Followed by the Y and the P, on the second line. Finally, the R, the E, and the S. In six letters, the cone shape of a stylized tree appears. The text and the image fit together and make sense! The label of the cypres scented candle is a visual poem. A nod to the poet Guillaume Apollinaire, inventor of the calligram.
THE DIPTYQUE ALPHABET
Helvetica, Arial or… diptyque? By hand, with India ink, Desmond created a plethoric alphabet. A typography with different Bs, As and Vs for each Eau de Toilette. Where the Es sprout tiny branches, the Os spread thick and round, the consonants swirl and the vowels tremble randomly. This makes more than 80 letters and thousands of possible combinations to describe a fragrance with words.
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Each image is a journey. Ôponé boasts the spices of a dream-like voyage. L'Eau Trois evokes Mount Athos, the memory of a very special stay in Greece, as well as the Wise Men who brought myrrh to baby Jesus. Volutes recalls the childhood scent memory of tobacco that filled the air on the giant ships that connected Saigon to Marseille. Smell, look, breathe… and anchors away.
Pompei red pigment for the Paladin fabric, indigo blue for the Pretorian print…Since the beginning, diptyque firmly asserts its polychromatic palette. It echoes a 19th century Arts & Crafts movement that revived the rich, natural-dye ornaments and thrives on old mosaics and Moorish “zelliges”. It also bears witness to our founders’ admiration for 1950s paintings.