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PAPER Shield
The oval shape of the labels originated long ago. Its roots can be traced back to the fabrics designed at the very beginning of the diptyque adventure, the same thread that dates back to ancient Rome. The distinct oval shape of the Pretorian shield is found in one of the original diptyque fabrics. The furthest things from soldiers, but true fans of ancient culture, our founders converted it into their hallmark. The decision was made: their paper shield would proudly bear the names of their candles, and of all their creations to come.
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DANCING letters
Even the letters are non-conformists. Their rebellious patterns sprawled across the iconic ovals an act of poetry as well as one of beauty.

Desmond Knox-Leet spearheaded the merry upheaval of the letters on the label. Her Majesty’s subject helped decode the enemy’s messages during the Second World War and his knack for encrypted messages and enigmas never wore off. For diptyque, he invented these joyful letters that the eye figures out with delight.

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Little stories

DRAW ME A TREE

C at the top of the pyramid. Followed by the Y and the P, on the second line. Finally, the R, the E, and the S. In six letters, the cone shape of a stylized tree appears. The text and the image fit together and make sense! The label of the cypres scented candle is a visual poem. A nod to the poet Guillaume Apollinaire, inventor of the calligram.

THE DIPTYQUE ALPHABET

Helvetica, Arial or… diptyque? By hand, with India ink, Desmond created a plethoric alphabet. A typography with different Bs, As and Vs for each Eau de Toilette. Where the Es sprout tiny branches, the Os spread thick and round, the consonants swirl and the vowels tremble randomly. This makes more than 80 letters and thousands of possible combinations to describe a fragrance with words.

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Little stories

LIQUID LANDSCAPES

Each image is a journey. Ôponé boasts the spices of a dream-like voyage. L'Eau Trois evokes Mount Athos, the memory of a very special stay in Greece, as well as the Wise Men who brought myrrh to baby Jesus. Volutes recalls the childhood scent memory of tobacco that filled the air on the giant ships that connected Saigon to Marseille. Smell, look, breathe… and anchors away.

COLOR codes
Black ink on a white background. The power of each brush stroke makes an impact with radical graphics. The intense colors of the initial diptyque fabrics, inspired by ancient plant-hued ceramics, constitute the other source of influence.

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